 Six Steps
Deadline for Entries
Thursday, July 22nd, by Noon (Eastern Standard Time)
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How to Enter
You have to submit a rigorous written case, with supporting advertising materials. There are six main steps. They are simple in themselves, but you need to read them all:
| Step 1: | Registering Online |
| Step 2: | Selecting Case & Category |
| Step 3: | Getting Buy-In & Approval |
| Step 4: | Writing the Case |
| Step 5: | Getting Materials Ready for Submission |
| Step 6: | Submission/Fees |
Entries have to come from a “client/agency” team (the agency can be in-house) but you do not have to be a member of any of the industry associations.
Judges award three levels of prizes: Gold, Silver and Bronze. They will also decide on a Grand Prix Best of Show. There can be multiple prizes, including more than one Gold, in a category. Conversely, there may be some categories with no winners. The decision of the judges is final. No correspondence will be entered into.
Gold winner will be expected to prepare a two-minute case video based on a brief provided by the ICA.
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Useful Links:
Please follow the Six Steps, and if you need more information on entering the show or preparing your entry package, contact Jani Yates at (416) 482-1396 x 230
For questions about the rules contact Jani Yates at jyates@icacanada.ca or David Rutherford, Editor of the CASSIES, at drsc@rogers.com.
For technical support for entering online, contact support@cassies.ca
Notes:
| 1. |
For all CASSIES activity, the word "advertising" stands for any and all channels of integrated marketing communication, and is not specific to any particular channel i.e. it is media-neutral. |
| 2. |
If needed, we will translate cases submitted in French, but we strongly recommend that you submit your own translation for the case narrative, and key creative. |
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