Welcome to the CASSIES

The CASSIES is dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

This is highlighted by the annual CASSIES Awards, which are based on rigorous case histories of success—subsequently published in our Case Library as part of an accumulating body of knowledge.

The CASSIES is the only Canadian organization with such a mission, and is presented by:

• The Institute of Communication Agencies (ICA)
• Association des agences de publicité du Québec (AAPQ)
• Association des professionnels de la communication et du marketing (APCM)

 The 2009/10 CASSIES Awards Show

TICKET INQUIRIES
Please contact Andrea Nene
416.408.2300 ext. 424
anene@brunico.com

AWARDS SHOW:
January 28th 2010
Toronto & Montreal

 Recent Announcements

Record number of entries to CASSIES for proven business effectiveness, in spite of recession

(TORONTO, ON) - Despite the challenging economic times over the past year, the CASSIES just set a new record since the proven business effectiveness award program began in 1993, receiving 177 entries this year, up 34% from last year. Twelve of these entries were submitted to the new CASSIES award category this year: Success Despite the Recession.

Read More ...

 Learning about Effectiveness

The Case Library. To access all winning cases since 1993 click here.

Crossover Notes. Since 1997, David Rutherford has been accumulating lessons that "cross over" from one case to another. These can substantially expand your marketing and advertising knowledge. For details, go to Crossover Notes under Case Library.

History of Winners since 1993. Want to see the most successful CASSIES agencies and clients? For a full history, by client or agency, click here.