Welcome to the CASSIES Case Library

This section contains all winning CASSIES cases, and David Rutherford's Crossover Notes. These draw extensive lessons that "cross over" from one case to another, and broaden the learning beyond individual cases.

To review cases, scroll to the index below. To view the Crossover Notes particular to a case, click on that case [available from 2001 on.] To view a list of all winners by client & agency click here .

Crossover Notes
	Title	Year
	Introduction to Crossover Notes	2009

The Grand Prix
	Brands	Agency	Client	Year	Creative
	Chrysler NS Minivan	BBDO	Chrysler Canada Ltd.	1997
	Diet Pepsi	BBDO Canada	Pepsi-Cola Canada Ltd.	2002
	Dove	Ogilvy	Unilever Canada	2007
	Familiprix	BOS	Familiprix	2003
	Lait au Chocolat	BBDO Montréal	Quebec Milk	2006
	Listerine, Quebec	J. Walter Thompson	Warner Wellcome Canada Inc.	1995
	Molson Canadian	Bensimon-Byrne D'Arcy	Molson Canada	2001
	Pepsi Brand, Québec	Blouin Coulombe Dube Thompson, Montréal J. Walter Thompson, Toronto	Pepsi-Cola Canada Beverages	1993
	Shreddies	Ogilvy	Kraft Canada	2009
	Sunchips	Juniper Park	Frito-Lay North America	2010
	Sunlight Laundry Detergent	Ammirati Puris Lintas	Lever Pond's	1999

Sustained Success (formerly Longer & Broader)
	Brands	Agency	Client	Year	Creative
	Activia Yogurt	Saint-Jacques Vallée Young & Rubicam	Danone Canada	2007
	Always	D'Arcy Masius Benton & Bowles	Procter and Gamble Inc.	1993
	Baileys	JWT	Diageo	2006
	Becel Margarine	MacLaren McCann	Lipton	1999
	Buckley's	Bensimon-Byrne	W. K. Buckley Ltd.	1997
	Budweiser (Quebec)	PALM Arnold Communications	La Brasserie Labatt	2005
	Burger King Canada	DMB&B	Burger King Canada	1995
	Cashmere	john st.	Kruger Products	2009
	Civic	Bos	Quebec Honda Dealers’ Association	2007
	Clearnet PCS	Taxi Advertising and Design	Telus Mobility	2001
	Coors Light	DraftFCB	Molson Coors	2007
	DIET PEPSI	BBDO Canada	Pepsi-Cola Canada Ltd.	2002
	DIET PEPSI 2002 - 2007	BBDO Canada Corp.	Pepsi-QTG Canada	2007
	Dove Beauty Bar	Ogilvy & Mather	Lever Pond's	1997
	Familiprix	Alfred	Familiprix	2005
	Five Alive	Burnett	Coca-Cola	2006
	Gain	Leo Burnett	Procter & Gamble	2010
	ICBC 'Bait Cars'	DDB Canada	Insurance Corporation of British Columbia	2005
	Juicy Fruit 2001-2004	BBDO Canada	Wrigley Canada	2005
	Kit Kat	J Walter Thompson	Nestlé Canada	2004
	Labatt's Kokanee	Scali, McCabe, Sloves	Labatt Brewing Company	1993
	Lexus h	Dentsu Canada Inc.	Lexus Canada Inc.	2009
	Listerine	JWT	Pfizer Canada	2006
	Manitoba Telecom Services (MTS)	Cossette Communication-Marketing, Vancouver	Manitoba Telecom Services	2003
	Milk	Cossette West	Prairie Milk Marketing Partnership	2007
	Milk	Cossette West	Alberta Milk on behalf of the Prairie Milk marketing Partnership	2010
	MINI	TAXI	MINI Canada	2006
	MINI	TAXI	MINI Canada	2010
	Molson Canadian	MacLaren Lintas Inc.	Molson Breweries	1993
	Philadelphia Cream Cheese	J. Walter Thompson	Kraft Canada	2002
	Philadelphia Cream Cheese	J. Walter Thompson	Kraft Canada Ltd.	1997
	Polaroid	BBDO	Polaroid Canada	1995
	Scotiabank - 2nd Opinion	Bensimon Byrne	Scotiabank	2009
	Scotiabank "You're Richer..."	Bensimon Byrne	Scotiabank	2009
	SickKids	Ethos JWT	SickKids Foundation	2009
	TD Canada Trust	DraftFCB	TD Canada Trust	2007
	Telus	Taxi	Telus	2007
	Temptations	TBWA\TORONTO	Mars Canada Inc.	2009
	Toyota Trucks - Prairies	Venture Communications Ltd.	Toyota Dealers Advertising Association - Prairie Zone	2009
	United Way, The "Hand" Campaign	Arnold Worldwide	United Way of Greater Toronto	2005
	Université de Montréal	Cossette Communication-Marketing	Université de Montréal	2003
	Worldwide Short Film Festival	TAXI	Canadian Film Centre	2004
	Vex	GJP Advertising	Vincor Canada – A Constellation Company	2007

Events and Seasonal
	Brands	Agency	Client	Year	Creative
	Activia Yogurt	St-Jacques Vallée Young & Rubicam	Danone	2006
	Becel "The Heart Truth"	Capital C Communications	Unilever Canada	2009
	Broadcast Sponsorship (Athens Olympics)	PALM Arnold Communications	Volkswagen Canada Inc.	2005
	Canada's Worst Driver	In-house	Discovery Channel	2006
	Chocolate Milk Nutrition Education Promotion	Cossette West	Prairie Milk Marketing Partnership	2007
	ColonCancerCheck	BBDO Toronto	Ontario Ministry of Health & Long-Term Care	2009
	Covad VoIP	Gee Jeffrey	Covad	2006
	Designer Depot	Lowe Roche	Hudson's Bay Company Designer Depot	2005
	Doritos Guru	BBDO / Proximity	Frito-Lay Canada	2010
	Engage the Vote	DDB Canada	Elections Canada	2004
	Ford Groundswell	Y&R	Ford of Canada	2010
	Holiday Inn	john st.	Holiday Inn	2006
	IKEA	ZIG	IKEA	2006
	Irving Cruisin' to Win Campaign	Target Marketing and Communications Inc.	Irving Oil Ltd.	2005
	James Ready Beer	Leo Burnett	James Ready Brewing Company	2010
	Easter Seals '24 Hour Relay'	i2i Advertising and Marketing	Easter Seals Society	2002
	HEC Recruitment	TAXI	AAPQ & HEC	2006
	Les Olympiques selon Labatt Bleue	BBDO Montréal	La Brasserie Labatt	2002
	Miller for Mayor - A Clean Sweep	Lowe Roche Advertising	Miller for Mayor Campaign	2004
	MINI	TAXI Canada	MINI Canada	2010
	Recycle Me.org	Narrative Advocacy Media	Trillium Gift of Life Network	2010
	SAAQ	Amalgame	Societe de l'assurance automobile du quebec	2007
	SickKids	Ethos JWT	SickKids Foundation.	2007
	Suzuki	john st.	Suzuki Canada	2010
	Time to Replace your Furnace	Target Marketing and Communications	Irving Oil Ltd.	2002
	WestJet Owners	TAXI	WestJet	2006
	workopolis.com	Due North	workopolis.com	2006

Off To A Good Start
	Brands	Agency	Client	Year	Creative
	All-Bran Buds	Leo Burnett	Kellogg Canada Inc.	2005
	Auto Trader	john st.	Trader Corporation	2007
	Bait Cars	Palmer Jarvis DDB Vancouver	Insurance Corporation of British Columbia	2003
	Dodge SX 2.0	BBDO	DailmerChrysler	2003
	Deux. C'est Mieux.	BBDO Montréal	Les Producteurs Laitiers du Canada - Québec	2004
	Eggo French Toaster Stix	Leo Burnett Toronto	Kellogg Canada	2005
	Energizer - Lithium Battery	DDB Canada	Energizer Canada	2005
	Familiprix	Bos	Familiprix	2003
	Family Channel	john st.	Astral Television Networks	2003
	Fromages d'ici	Cossette Communication Marketing	Fédération des producteurs de lait du Québec	2009
	Gaz Métro	Diesel	Gaz Métro	2004
	Gay Lea Spreadables Butter	john st.	Gay Lea Foods Co-operative Limited	2007
	Grolsch	Doug Agency	Grolsch Int'l	2006
	IKEA	ZIG	IKEA	2010
	Irving "World of Taste" Coffee	Target Marketing & Communications Inc.	Irving Oil Ltd.	2003
	Jergens Ultra Care	TAXI	Kao Brands Canada Inc.	2005
	K & G Fashion Stores	john st.	K & G Fashion Stores (The Men's Wearhouse)	2005
	Koodo Mobile	Taxi Canada Inc.	Koodo Mobile	2009
	La Parisienne Liquid Detergent	Allard Johnson Communications	LAVO Inc.	2007
	Lait au Chocolat	BBDO Montréal	Quebec Milk	2006
	Lexus LS460	Dentsu Canada Inc.	Toyota Canada Inc., Lexus Division	2007
	Lexus RX 350	Dentsu Canada Inc.	Lexus Canada Inc.	2010
	McCain Crescendo Rising Crust Pizza	Target Marketing and Communications Inc.	McCain Foods	2005
	McDonald's Mornings	COSSETTE	McDonald's Canada	2010
	Milk - Building Milk Volume...	Due North Communications Inc.	Dairy Farmers of Canada	2009
	Moelleux Plus	Headspace Mktg.	Weston Bakeries	2006
	Molson Canadian	ZIG	Molson	2006
	Monster.ca	Bos, Provokat	Monster.ca	2006
	Naked Grape	Bos	Vincor	2006
	Natural Selection - Butter	Cossette Communication Group	Dairy Farmers of Canada	2005
	Never Stop. Milk.	Cossette West	Prairie Milk Marketing Partnership	2004
	ParticiPACTION	JWT	ParticipACTION	2009
	Payday	Bensimon-Byrne	Ontario Lottery	2006
	Pillsbury Cookies	Cossette	General Mills Canada	2009
	ProLine	Bensimon-Byrne D'Arcy	Ontario Lottery Corporation	2002
	Reversa	Taxi Canada Inc.	Dermtek Pharmaceutiques	2007
	Rickard's	TAXI	Molson	2006
	Rolo: A Cone of Chocolate?	JWT	Nestlé Canada	2005
	SpongeTowels (English Canada)	john st.	Kruger Products (formerly Scott Paper)	2007
	SpongeTowels (Quebec)	PALM Arnold Communication	Kruger Products (formerly Scott Paper)	2007
	Stouffers Quick Casual Meals	Publicis	Nestlé	2006
	Stupid.ca Anti-Smoking Campaign	Bensimon Byrne	Ontario Ministry of Health and Long-Term Care	2005
	The Cat's Meow	TBWA \ Toronto	Effem Inc.	2005
	toronto.com	Round Table Advertising	toronto.com	2002
	Toyota Tacoma Relaunch	Dentsu Canada Inc.	Toyota Canada Inc.	2005
	Toyota Corolla	Dentsu Canada Inc.	Toyota Canada Inc.	2009
	Toyota Highlander	Dentsu Canada Inc.	Toyota Canada Inc.	2009
	Trade Freedom	Gee Jeffrey	Trade Freedom	2006
	Twix	Grey Worldwide	Effem Inc.	2005
	Wonder Plus	Round Table	Weston Bakeries	2006
	Yaris	Saatchi and Saatchi	Toyota Canada	2006

Packaged Goods - Food & Beverages
	Brands	Agency	Client	Year	Creative
	Aero	J. Walter Thompson	Nestlé Canada	2003
	Activia Yogurt	Saint-Jacques Vallée Young & Rubicam	Danone Canada	2005
	Activia Yogurt	Saint-Jacques Vallée Young & Rubicam	Danone Canada	2007
	Alexander Keith's	Downtown Partners	Labatt Breweries of Canada	2005
	Baileys - Let Your Senses Guide You	JWT	Diageo	2005
	Blue Star	Vaughn Whelan & Partners Inc.	Labatt Breweries of Canada	1995
	Bud Light	Downtown Partners DDB	Labatt Breweries of Canada	2002
	Budweiser	Bozell Worldwide Canada Inc.	Labatt Breweries of Canada	1997
	Campbell's Soup	BDDO Canada	Campbell Soup Company Ltd.	2002
	Certs Mints	Backer Spielvogel Bates	Warner Lambert Canada Ltd.	1993
	Crispy Crunch	Leo Burnett	Neilson-Cadbury Ltd.	1993
	Diet Pepsi	BBDO Canada	Pepsi-Cola Canada Ltd.	2002
	Eggs	Roche Macaulay & Partners	Cdn. Egg Marketing Agency	1999
	Five Alive	Leo Burnett	Minute Maid	2002
	Froster Bloody Zit	Bos	Mac's Milk	2006
	Gatorade	Downtown Partners	Pepsico	2006
	Hubba Bubba	Leo Burnett	Wrigley Canada	2005
	Imperial Margarine	Ogilvy & Mather	Lipton Canada	1997
	Kit Kat	J Walter Thompson	Nestlé Canada	2004
	Knorr	DDB Canada Inc.	Unilever	2010
	Kraft Dinner	J. Walter Thompson, Toronto	Kraft Canada	2001
	Kraft Philly	J. Walter Thompson, Toronto/Montreal	Kraft Canada	2010
	Labatt Ice	Lowe SMS	Labatt Breweries of Canada	1995
	Labatt's Kokanee	Scali, McCabe, Sloves	Labatt Brewing Company	1993
	Lay's Potato Chips	BBDO	The Hostess Frito-Lay Company	1999
	Lipton Chicken Noodle	Ammirati Puris, Toronto	Unilever Canada	2001
	Lipton Sidekicks	Ammirati Puris	Unilever Canada	2002
	Milk	Cossette West	Prairie Milk Marketing Partnership	2007
	Molson Canadian	Bensimon-Byrne D'Arcy	Molson Canada	2001
	Molson Canadian	MacLaren Lintas Inc.	Molson Breweries	1997
	Molson Canadian	MacLaren McCann	Molson Breweries	1993
	Mr. Big	Leo Burnett	Cadbury Chocolate Canada Inc.	1997
	Oh Henry!	MacLaren Lintas Inc.	Hershey Canada Inc.	1995
	Pepsi Brand, Québec	Blouin Coulombe Dube Thompson, Montréal J. Walter Thompson, Toronto	Pepsi-Cola Canada Beverages	1993
	Philadelphia Cream Cheese	J. Walter Thomson	Kraft Canada Ltd.	1997
	Shreddies	Ogilvy	Kraft Canada	2009
	Sleeman Quebec	Diesel Marketing	La Brasserie Sleeman du Québec	2002
	Sunkist Oranges	Bates Canada Inc.	Sunkist Growers Inc.	1995
	Sunchips	Juniper Park	Frito-Lay North America	2010
	Tetley Tea	john st.	Tetley Canada	2009
	Wonderbread	Bensimon-Byrne D'Arcy	Weston Bakeries Ltd.	1999
	Wonder Bread – Wonder +	Round Table Advertising	Weston Bakeries Limited	2007

Packaged Goods - Personal Care & Other
	Brands	Agency	Client	Year	Creative
	Always	D'Arcy Masius Benton & Bowles	Procter and Gamble Inc.	1993
	Brita	DDB Canada	Clorox Company of Canada	2007
	Buckley's	Bensimon-Byrne	W. K. Buckley Ltd.	1997
	Cashmere Bathroom Tissue	john st.	Kruger Products	2007
	Claritin	Cossette Communication-Marketing	Schering Canada Inc.	1993
	Claritin	Cossette Communication-Marketing	Schering Canada Inc.	1997
	Cottonelle Bathroom Tissue	John St.	Scott Paper Limited	2004
	Coricidin II	Cossette Communication Group	Schering Canada Inc.	2005
	Dove Beauty Bar	Ogilvy & Mather	Lever Pond's	1997
	Dove Beauty Bar	Ogilvy & Mather	Lever Pond's	1999
	Duracell	Ogilvy & Mather	Duracell Canada Inc.	1995
	Listerine, Quebec	J. Walter Thompson	Warner Wellcome Canada Inc.	1995
	Listerine Mouthwash and PocketPaks	J. Walter Thompson	Warner-Lambert Consumer Healthcare, a division of Pfizer Canada	2002
	Motrin	MacLaren McCann	McNeil Consumer Healthcare	2003
	Penaten	Lowe Roche	Johnson & Johnson Inc.	2005
	Pine-Sol	Palmer Jarvis DDB	Clorox Company of Canada	2002
	Reactine	Taxi Advertising and Design	Pfizer Canada Inc.	1999
	Sponge Towels - E	john st.	Kruger Products	2009
	Sunlight Laundry Detergent	Ammirati Puris Lintas	Lever Pond's	2001
	Sunlight Laundry Detergent	Ammirati Puris Lintas	Unilever Canada	1999
	Tylenol	JWT	Johnson & Johnson	2010
	Viagra	Taxi Advertising & Design	Pfizer Canada	2003

Prescription Pharmaceuticals
	Brands	Agency	Client	Year	Creative
	Nexium	john st.	AstraZeneca	2008
	Yasmin	DDB Canada	Bayer	2010

Consumer Durable, Automotive and DIY
	Brands	Agency	Client	Year	Creative
	Civic	Bos	Quebec Honda Dealers’ Association	2007
	Corolla	Saatchi and Saatchi	Toyota Canada	2006
	Chrysler NS Minivan	BBDO	Chrysler Canada Ltd.	1997
	Lexus h	Dentsu Canada Inc.	Lexus Canada Inc.	2009
	MINI Turbovision	TAXI	MINI Canada	2009
	Mono Foam	Kelley Advertising Inc.	Tremco Ltd.	1995
	Nissan	Chiat/Day/Mojo Inc. Advertising	Nissan Canada Inc.	1993
	Nissan	TAM-TAM\TBWA	Nissan Canada Inc.	2010
	Polaroid	BBDO	Polaroid Canada	1995
	Pontiac Sunfire	MacLaren McCann	General Motors of Canada Ltd.	1997
	Subaru Impreza	DDB Canada	Subaru Canada Inc.	2010
	Toyota Matrix	SAATCHI & SAATCHI	Toyota Canada Inc.	2003
	Toyota Sienna	DCC Communications (A DENTSU Company)	Toyota Canada Limited	2004
	Toyota Tacoma	Dentsu	Toyota Canada	2006
	Toyota Tundra	Dentsu Canada Inc.	Toyota Canada Inc.	2009
	Subaru Forester	DDB Canada	Subaru Canada Inc.	2010
	Vespa S	Dentsu Canada Inc.	Canadian Scooter Corp.	2010

Retail & Business to Business
	Brands	Agency	Client	Year	Creative
	Burger King Canada	D'Arcy Masius Benton & Bowles	Burger King Canada	1995
	Burger King Québec	Marketel McCann	Burger King Canada	1995
	Clearnet MiKe	Taxi Advertising and Design	Clearnet Communications	1999
	Club Med	BCP	Club Med Sales Inc.	1995
	Dressed for Success	john st.	Moores Clothing for Men	2005
	Eterna Fujifilm	john st.	Fujifilm	2006
	Gee Beauty	GJP	Gee Beauty	2009
	Harvey's Long Live the Grill	john st.	Harvey's Restaurants (Cara Inc.)	2005
	Ikea	Cossette Communication-Marketing	Ikea	1993
	iShares	Bensimon Byrne	Barclays Global Investors Canada Limited	2010
	Les Rôtisseries St-Hubert	BOS	Les Rôtisseries St-Hubert	2009
	Les Rôtisseries St-Hubert	St-Jacques Vallée Young & Rubicam	Les Rôtisseries St-Hubert Ltée	2001
	Les Rôtisseries St-Hubert	St-Jacques Vallée Young & Rubicam	Les Rôtisseries St-Hubert Ltée	1999
	Milk Campaign	Bos	Couche-Tard Inc.	2006
	Nautilus Plus	MARKETEL	Les Entreprises Nautilus Plus	2002
	President's Choice	Bensimon Byrne	Loblaw Companies Limited	2010
	Purolator Lowe	SMS	Purolator	1995
	Réno Dépôt	Diesel	Réno Dépôt	2004
	SLOCHE	Beauchesne, Ostiguy et Simard	Alimentation Couche-Tard Inc.	2002
	Touchdown Sticks	BOS	Syngenta Canada	2009
	Walt Disney World	Saatchi and Saatchi Advertising	Walt Disney (Canada) Ltd.	1997

Services
	Brands	Agency	Client	Year	Creative
	AGF Funds	Young & Rubicam	AGF Management Ltd.	1999
	BMO Quebec 'Profitez' Campaign	Cossette Communication-Marketing	Bank of Montreal	2002
	Bell Canada	Cossette Communication-Marketing	Bell Canada	1995
	BMG Record Club	Padulo Integrated Inc.	BMG Direct Ltd.	1997
	Canadian Airlines	Chiat/Day/Mojo Inc. Advertising	Canadian Airlines Int'l Ltd.	1993
	Clarica	Ammirati Puris, Toronto	Clarica, Waterloo	2001
	Clearnet	Taxi Advertising and Design	Telus Mobility	2001
	Desjardins	LG2, Montreal	Desjardins	2009
	Ethical Funds	Glennie Stamnes Strategy	Ethical Funds Inc.	1999
	The Family Channel	John St	Astral Media	2004
	Fido	Bos	Microcell Solutions Inc.	1999
	Hydro Québec	Cossette Communication-Marketing	Hydro Québec	1993
	iShares	Bensimon Byrne	Barclays Global Investors Canada Limited	2010
	i-wireless	Gee Jeffrey & Partners	Cincinnati Bell	2001
	Manitoba Telecom Services (MTS)	Cossette Communication-Marketing, Vancouver	Manitoba Telecom Services	2003
	Manitoba Telephone	Cossette West, Vancouver	MTS Communications	2001
	New Lotto 6/49 (Quebec)	Diesel	Loto-Québec	2005
	Pro-Line	Bensimon-Byrne	Ontario Lottery and Gaming Corporation	2003
	Richmond Savings	Palmer Jarvis Communications	Richmond Savings	1997
	Royal Bank	BBDO	Royal Bank	2006
	RBC Avion Card 2004 - 2006	BBDO	Royal Bank	2007
	Scotiabank - 2nd Opinion	Bensimon Byrne	Scotiabank	2009
	Scotiabank	Bensimon-Byrne D'Arcy	Scotiabank	2002
	Scotiabank	Bensimon●Byrne	Scotiabank	2006
	Tackle Hunger	GEM Group	Purolator	2006
	The Weather Network	Holmes and Lee	The Weather Network	2001
	This is Not a Bank	LG2	Desjardins	2004
	Tourism New Brunswick	LG2, Montreal	Tourism New Brunswick	2001
	Vancity	TBWA\Vancouver	Vancity Cr. Union	2006
	WestJet	TAXI	WestJet	2007
	Western Union Lowe	SMS	Western Union	1995
	Workopolis.com	one company inc.	workopolis.com	2001

Not for Profit, Government and Advocacy
	Brands	Agency	Client	Year	Creative
	ABC Literacy Canada	Harrod & Mirlin and Hubert Nadeau	ABC CANADA	1997
	Barnes Exhibit	BCP	Art Gallery of Ontario	1995
	Big Brothers	Glennie Stamnes Strategy	Big Brothers of Greater Vancouver	1999
	Camp Okutta	john st.	War Child Canada	2009
	Canadian Blood Services	Jan Kelley Marketing	Canadian Blood Services	2003
	CIBC Run for the Cure	Publicis	CIBC	2005
	Erectile Difficulties	TAXI Advertising and Design, The Media Company, Tattoo	Pfizer Canada	2002
	Goodwill Industries	FCB Canada	Goodwill Industries	1995
	Goodwill Industries	FCB Canada	Goodwill Industries	1997
	Heart and Stroke	MacLaren Lintas Inc.	Heart and Stroke Foundation	1993
	Leucan	Marketel	Leucan	2005
	Metro Toronto Zoo	Chiat/Day Inc. Advertising	Metro Toronto Zoo	1997
	Metro Works	Axmith McIntyre Wicht	Metro Toronto Works Dep't.	1995
	National Community Tree Foundation	Weaver, Tanner & Miller Inc.	National CommunityTree Foundation	1995
	Newfoundland & Labrador Tourismn	Target Marketing and Communications Inc.	Newfoundland & Labrador Tourism	2007
	Outward Bound	Roche Macaulay & Partners	Outward Bound	1997
	Oxfam Canada	Gee Jeffery & Partners	Oxfam Canada	1995
	Québec Buckle Up	Palm Publicité Marketing Inc.	Société de l'assurance automobile du Québec	1993
	Québec: La Loi 120	Natcom Publicité/Promotion	Le regroupement des fédérations de médecins de Québec	1993
	S.A.A.Q. Vitesse 2001	AMALGAME-CARGO	Société de l'assurance automobile du Québec	2002
	SickKids	Ethos JWT	SickKids Foundation	2009
	Sick Kids	JWT Ethos	Sick Kids	2006
	Stupid - Smoking	Bensimon●Byrne	Ont. Min. of Health	2006
	The ROM	Geoffrey B. Roche & Partners	Royal Ontario Museum	1993
	United Way	Arnold Worldwide	United Way of Greater Toronto	2003
	United Way. The "Hand" Campaign	Arnold Worldwide	United Way of Greater Toronto	2005
	Université de Montréal	Cossette Communication-Marketing	Université de Montréal	2003
	War Child	John St.	War Child Canada Inc.	2010
	WWF	DraftFCB	WWF - Canada	2007

Best Launch of a New Product or Service
	Brands	Agency	Client	Year	Creative
	BMG Record Club	Padulo Integrated Inc.	BMG Direct Ltd.	1995
	Boomerang VodKice	Époxy Communications	Labatt Brewery	2003
	Cash For Life	Marshall Fenn Communications	Ontario Lottery and Gaming Corporation	2002
	Certs Mints	Backer Spielvogel Bates	Warner Lambert Canada Ltd.	1993
	Chrysler NS Minivan	BBDO	Chrysler Canada Ltd.	1997
	Clarica	Ammirati Puris, Toronto	Clarica, Waterloo	2001
	Clearnet MiKe	Taxi Advertising and Design	Clearnet Communications	1999
	Dentyne Fire	MacLaren McCann	Cadbury Adams	2005
	Doritos Guru	BBDO / Proximity	Frito-Lay Canada	2010
	Eterna Fujifilm	john st.	Fujifilm	2006
	Fido	Bos	Microcell Solutions Inc.	1999
	Koodo	TAXI Canada	Koodo Mobile	2010
	Labatt Ice	Lowe SMS	Labatt Breweries of Canada	1995
	MINI	Taxi Advertising & Design	MINI Canada	2003
	Molson Canadian Bubba	Bensimon-Byrne	Molson Breweries of Canada	2003
	SLOCHE	Beauchesne, Ostiguy et Simard	Alimentation Couche-Tard Inc.	2002
	Source Yogurt	Bos	Ultima Foods	2003
	Stouffer's Bistro	Publicis	Nestlé Canada	2005
	Toyota Matrix	SAATCHI & SAATCHI	Toyota Canada Inc.	2003
	Trident	JWT	Cadbury Adams	2006
	Wonder Bread – Wonder +	Round Table Advertising	Weston Bakeries Limited	2007
	Zumanity	Diesel	Cirque du Soliel	2004

Best Insight
	Brands	Agency	Client	Year	Creative
	Aviva	TAXI Canada	Aviva	2010
	Benylin	JWT	Johnson and Johnson Inc. (previously Pfizer)	2007
	Brita	DDB Canada	Clorox Company of Canada	2007
	Lexus	Dentsu Canada Inc.	Toyota Canada Inc., Lexus Division	2007
	Monster.ca	Bos, Provokat	Monster.ca	2006
	Mott's Clamato	JWT	Canada Dry Motts	2009
	Never Stop. Milk.	Cossette West	Prairie Milk	2009
	Newfoundland & Labrador Tourism	Target Marketing	Newfoundland & Labrador Tourism	2010
	o.b. Tampons	Lowe Roche	Johnson & Johnson	2009
	ParticiPACTION	JWT	ParticipACTION	2009
	Pourquoi Commencer	LXB	DSP de Montréal	2006
	WestJet Owners	TAXI	WestJet	2006

Best Integrated Campaign
	Brands	Agency	Client	Year	Creative
	Desjardins	LG2, Montreal	Desjardins	2009
	Energie Drink	Astral Media Inc.	Alimentation Couche - Tard	2007
	Fromages d'ici	Cossette Communication Marketing	Fédération des producteurs de lait du Québec	2009
	Fromages d’ici	Cossette Communication Marketing	Fédération des producteurs de lait du Québec	2007
	Gee Beauty	GJP	Gee Beauty	2009
	MINI Turbovision	TAXI	MINI Canada	2009
	Molson Canadian	Bensimon-Byrne D'Arcy	Molson Canadian	2001
	Molson Canadian Bubba	Bensimon-Byrne	Molson Breweries of Canada	2003
	Mr. Big	Leo Burnett	Cadbury Chocolate Canada Inc.	1997
	Reversa	Taxi Canada Inc.	Dermtek Pharmaceutiques	2007
	Royal Bank	BBDO	Royal Bank	2006
	Scotiabank	Bensimon●Byrne	Scotiabank	2006
	Shreddies	Ogilvy	Kraft Canada	2009
	Stupid - Smoking	Bensimon●Byrne	Ont. Min. of Health	2006
	Subaru Impreza	DDB Canada	Subaru Canada Inc.	2010

Best Use of Media
	Brands	Agency	Client	Year	Creative
	Milk - Building Milk Volume...	Due North Communications Inc.	Dairy Farmers of Canada	2009
	Touchdown Sticks	BOS	Syngenta Canada	2009
	Toyota Highlander	Dentsu Canada Inc.	Toyota Canada Inc.	2009
	Vespa S	Dentsu Canada Inc.	Canadian Scooter Corp.	2010

Small Budget
	Brands	Agency	Client	Year	Creative
	Camp Okutta	john st.	War Child Canada	2009
	Canadian Football League	Bensimon-Byrne D'Arcy	Canadian Football League	2002
	Crown Diamond Paint	Saint-Jacques Vallée Young & Rubicam	SICO Inc.	2003
	James Ready Beer	Leo Burnett	James Ready Brewing Company	2010
	Lait au Chocolat	BBDO Montréal	Quebec Milk	2006
	Metro Toronto Zoo	Chiat/Day Inc. Advertising	Metro Toronto Zoo	1995
	RiteRate.ca	JAN Kelley	RiteRate.ca	2006
	Sola~Nero	GJP Advertising	Atlas Wine Merchants	2003
	Tackle Hunger	GEM Group	Purolator	2006
	The Weather Network	Holmes and Lee	The Weather Network	2001
	Western Union	Lowe SMS	Western Union	1995

Regional Success
	Brands	Agency	Client	Year	Creative
	BC's Lotto Super 7	TBWA\Vancouver	BC Lottery Corporation	2003
	BMO Quebec 'Profitez' Campaign	Cossette Communication-Marketing	Bank of Montreal	2002
	Le Lait - "Deux C'est Mieux"	BBDO Montréal	Fédération des producteurs de lait du Québec	2005
	Manitoba Telephone	Cossette West, Vancouver	MTS Communications	2001
	Nautilus Plus	MARKETEL	Les Entreprises Nautilus Plus	2002
	Réno Dépôt	Diesel	Réno Dépôt	2004
	Pepsi Brand French	BBDO Canada	Pepsi QTG Canada	2005
	This is Not a Bank	LG2	Desjardins	2004
	toronto.com	Round Table Advertising	toronto.com	2003
	Tourism New Brunswick	LG2, Montreal	Tourism New Brunswick	2001

Canadian Success Outside Canada
	Brands	Agency	Client	Year	Creative
	Frito Lay	Juniper Park	Frito Lay	2009
	Frito Lay	Juniper Park	Frito-Lay North America	2010
	Gifferent	Target Marketing & Communications Inc.	Capital G Bank (Bermuda)	2007
	Harlequin's	TAXI Canada	Harlequin Enterprises Ltd.	2010
	Lay's	Juniper Park	Frito-Lay North America	2010
	o.b. Tampons	Lowe Roche	Johnson & Johnson	2009

Canadian Contribution to a Worldwide Campaign
	Brands	Agency	Client	Year	Creative
	Dove	Ogilvy	Unilever Canada	2007

Success Despite The Recession
	Brands	Agency	Client	Year	Creative
	Hyundai	Bensimon Byrne	Hyundai Auto Canada Corp.	2010