The CASSIES is dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

This is highlighted by the annual CASSIES Awards, which are based on rigorous case histories of success—subsequently published in our Case Library as part of an accumulating body of knowledge.

The CASSIES is the only Canadian organization with such a mission, and is presented by:

• The Institute of Communication Agencies (ICA)
• Association des agences de publicité du Québec (AAPQ)
• Association des professionnels de la communication et du marketing (APCM)